Free (as in free beer) Mozfest Event SMS Reminders (by Google)

Short Version
#mozfest #protip add the events to your google calendar by url: http://bit.ly/UsaW9a  then enable free sms reminders: http://bit.ly/TxH9W5

Long Version
Google will send you a free SMS reminder for each calendar event if you set it up right. This is help you to not miss the 60+ individual events on both Saturday and Sunday.
Add this Calendar: http://lanyrd.com/2012/mozilla-festival/mozilla-festival-schedule.ics

There is also a random video to show you how to enable the SMS reminders https://www.youtube.com/watch?v=sqbXLr9gRP8